MarTech education that doesn’t compromise!
CEO, IWED Global
Next Class Is In…
April 16 – 10, 2020
Our curriculum covers the whole funnel!
Unit 1: MarTech Stack
Digital Marketing in 2021 requires a robust, highly integrated Tech Stack that automates mundane tasks while delivering an unforgettable customer experience.
Unit 2: Analytics & Goals
Analytics are critical to making smart decisions within your business. Learn how to deploy advanced analytics setup with cross-domain & enhanced e-commerce tracking.
Unit 3: Tracking Events
So people are visiting your website – now what? The most important aspect is driving users to convert on your desired goals with a strong call to action.
Unit 4: Customer Journey
Explore how to deliver a compelling story about your brand or products with automated marketing journeys that will turn a lead into a customer.
Unit 5: Digital Marketing & Ad Campaigns
Learn how to properly run Facebook & Instagram ad campaigns, as well as dynamic retargeting based on product feeds & user segmentation.
Unit 6: Product Catalogs & Dynamic Audiences
Part of any successful campaign is creating dynamic audiences & using segmentation to ensure the right ad hits at the right time.
Unit 7: Data Visualization, Metrics & Scorecards
Having proper data visualisations will help drive quicker responses to business trends and identify areas for improvement across your business.
Unit 8: Conversion Rate Optimization
From trigger specific marketing journeys to automatic cart recovery or prioritising those who started the checkout flow – automation can make your efficient & eliminate human error.
Hear from your hands-on instructor!
Benjamin is a digital expert who has worked with a variety of E-commerce & web-based businesses that produce over $15M Annually in revenue across the globe.
Learn how to apply simple yet effective digital marketing practices to your business including automation, optimization, & data visualization.
Learn how to use top tier platforms to drive growth.
From implementation to deployment, learn how to deploy & manage scripts with ease using Google Tag Manager, automate Marketing with Autopilot, improve your land pages with Unbounce, get more responses with Typeform, follow customer interactions with HotJar and then visual the success with DataBox.